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Background:
Lotus Willing
Lotus Willing offers affordable natural & handmade products to their customers
Background:
Lotus Willing aims to reconnect humans with nature by transforming the shopping industry into a more sustainable one. They wanted to launch the brand, develop a cohesive branding strategy, and created a range of engaging content including logos, Instagram posts, videos, and pop-up shops. They have a commitment to sustainability is reflected in our sourcing from local suppliers and our dedication to supporting environmental causes through our products
My Role:
Packaging Designer
Video Producer
Photographer
UX/UI Designer
Event Coordinator
Social Media Manager
Tools:
Figma
Photoshop
Premiere Pro
The Task:
The project involved creating comprehensive branding for Lotus Willing, designing a memorable logo and company name, developing Instagram content, producing promotional videos, organizing pop-up shops, and executing targeted marketing campaigns. The goal was to establish a strong brand presence that emphasizes our values of sustainability and quality.
The Outcome:
The comprehensive branding and marketing efforts for Lotus Willing successfully established a strong and recognizable brand presence. The engaging Instagram content, captivating videos, and well-executed pop-up shops attracted a dedicated customer base, while the sustainable practices and commitment to environmental causes resonated deeply with the audience. This approach not only boosted sales but also strengthened the community's connection to nature & sustainability.
Effective signage at a pop-up shop event is crucial for attracting attention and ensuring a seamless customer experience, as it prominently displays the brand, payment methods, and pricing. A clear and visually appealing brand banner helps draw in potential customers, while transparent information on payment options and pricing builds trust and encourages purchases.
Signage:
A clear and simple navigation bar is crucial for a store like Lotus Willing, which offers a wide variety of items. Featuring buttons like Home, Shop, About, and Loyalty, with the Shop button offering a dropdown of different product categories, helps create a seamless shopping experience and encourages visitors to explore the full range of products.
Simple Website Navigation
Using hover interactions for product photos on the website enhances user experience by providing additional information with alternate views of the product without requiring extra clicks.
Interactive Media
Instagram Content
Instagram content is vital for a new brand like Lotus Willing, as it helps build brand awareness, showcase products, and engage with the community. Highlighting upcoming events on social media keeps followers informed and excited, driving traffic to pop-up shops and creating a sense of connection and anticipation. I also included an Instagram plugin for the website
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By using consistent branding for certain product lines and across the brand packaging, customers can shop easily without confusion.
Consistent Branding
