Background:

Glow Craft

Glow Craft provides customizable & natural skincare and beauty products

Background:

Glow Craft is a beauty and skincare company dedicated to providing customizable products for those with sensitive skin. They focus on offering organic, all-natural, scientifically formulated solutions to soothe and treat common skin issues.. They aim to deliver effortless and worry-free skincare routines without the clinical feel, highlighting the freedom and relief their custom formulas provide.

My Role:

Brand Designer

Packaging Designer

UX/UI Designer

Researcher

Tools:

Figma

Photoshop

The Task:

The deliverables included comprehensive brand guidelines, cool social media content, and a responsive website for both web and mobile platforms. Through extensive research and user testing, I ensured the designs met the needs of the target demographic and aligned with Glow Craft's mission of providing customizable, natural skincare solutions.

The Outcome:

Glow Craft ended up with comprehensive brand guidelines featuring a distinct logo, color palette, typography, and tone of voice that aligned with their clean and natural aesthetic. Additionally, a responsive website was developed, ensuring an engaging and user-friendly experience across desktop, iPad, and iPhone platforms. This holistic approach effectively communicated Glow Craft's mission, values, and product offerings to their diverse target demographic.

Desktop:

Ipad:

Mobile:

The interactive media not only adds to the visual appeal of the website but also adds excitement and enhances the user's experience as they scroll through different sections of the page.

Interactive Media:

This section was added so that the user can better understand Glow Craft's process to creating customizable products for an extra level of trust between Glow Craft and the customer.

Information Section:

Ensuring that Glow Craft's website was responsive or iPad, iPhone, and desktop is crucial to ensure a seamless and engaging user experience across all devices, maximizing accessibility and customer engagement.

Responsive Web Design

Instagram Content

Using Glow Craft's signature 'spark' I created a pattern that is used throughout the website and the instagram content to help create a brand identity.

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